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Challenge
Write marketing copy about two general readership plays written by theater scholars for a weekday evening virtual conversation event between the two authors.
Solution
Write scholarly yet approachable copy, using easily digestible language and very short paragraphs.
My Role
I developed and drafted the Eventbrite copy using the existing press release as a guide, and then edited and approved changes. I also moderated the event!
Timeframe: Five days
Client: Sales & Marketing, Northwestern University Press (NUP)
Team: Publicist at NUP; Marketing Coordinator at NUP; Digital Content and Systems Coordinator at NUP