Digital Marketing Copy Case Study

Home / UX Portfolio / Digital Marketing Copy

“In Conversation” Eventbrite Page – Final


Write marketing copy about two general readership plays written by theater scholars for a weekday evening virtual conversation event between the two authors.


Write scholarly yet approachable copy, using easily digestible language and very short paragraphs.

“In Conversation” Eventbrite Copy Draft

My Role

I developed and drafted the Eventbrite copy using the existing press release as a guide, and then edited and approved changes. I also moderated the event!

“In Conversation” Eventbrite Page Edits

Timeframe: Five days

Client: Sales & Marketing, Northwestern University Press (NUP)

Team: Publicist at NUP; Marketing Coordinator at NUP; Digital Content and Systems Coordinator at NUP